Go Pro
Nearly everything is free, including bulk. Pro removes the daily limit and raises the batch size from five photos to fifty.
What you're actually paying for
Mostly not features. You already have those. The free tier geotags, reads and strips metadata, and bulk-tags five at a time, with no account and nothing uploaded. That stays free.
Pro removes the daily cap and raises the batch size. That is the whole of it. There are no ads to remove, because we do not run any: the free tier is free because the work happens on your machine and costs us almost nothing to serve.
What Pro does not buy is privacy. Your photos never leave your browser on either plan. That part isn't for sale, and never will be.